Chelsea Road Consulting

Project: Minto West/Westlake Development

Year: 2013-2016

Objective: Secure approval for a major new development in western Palm Beach County that would transform Callery-Judge Grove into a master-planned community.

Challenge: Overcome significant opposition from environmental groups, existing communities, and county officials concerned about urban sprawl.

Minto Florida's Westlake City Development Overview

Strong opposition from local communities due to concerns about urbanization, traffic, and environmental impacts.
Misinformation regarding overcrowded schools, road expansions, and potential harm to local infrastructure.
Complex regulatory processes and the need for strong community backing to secure governmental approvals.

Minto Florida's Westlake City Development Challenges

Comprehensive Outreach: Conducted extensive outreach including over 500,000 direct mail pieces and hundreds of thousands of phone calls.
Community Engagement: Hosted information sessions and community meetings to address concerns directly.
Myths vs. Facts Campaign: Created targeted materials to dispel misinformation and highlight project benefits.
Economic Impact Messaging: Emphasized job creation, economic development, and infrastructure improvements.

Minto Florida's Westlake City Development Strategy

Successfully secured necessary approvals from the Palm Beach County Commission.
Mobilized key segments of the community to support the project, shifting public opinion.
Built positive, long-lasting relationships between Minto, local government, and the community.
Paved the way for significant economic and infrastructure benefits in the region.
Helped establish Palm Beach County's newest city - Westlake.

Minto Florida's Westlake City Development Results

Minto Florida's Westlake City Development

Key Takeaway