Brightline's Private Passenger Rail
Project: All Aboard Florida/Brightline Rail Service
Year: 2014-2018
Objective: Build public support for America's first private passenger rail service in over 50 years.
Challenge: Overcome significant opposition from communities along the route, particularly in the Treasure Coast region.
Key Takeaway
Through strategic grassroots mobilization, community engagement, and targeted messaging, we successfully navigated significant opposition to help launch Brightline, demonstrating the power of effective public affairs and advocacy campaigns in infrastructure development.