Chelsea Road Consulting

Project: Sun Bergeron Waste Management Campaign

Year: 2012-2014

Objective: Introduce competition into Broward County's waste disposal market by breaking a 25-year monopoly.

Challenge: Overcome entrenched political interests and create an environment where competition could be introduced.

Entrenched monopoly with deep-rooted relationships in local government.
Extensive lobbying efforts by Waste Management to maintain their position.
Limited public awareness about the impact of monopolistic control on waste disposal prices.
Need to convince multiple municipalities to change long-standing arrangements.

Public Awareness Campaign: Launched 'The Whole Thing Stinks' campaign to highlight the costs of monopolistic control.
Community Engagement: Engaged community leaders and residents through direct mail, phone outreach, and town hall meetings.
Municipal Focus: Targeted 26 municipalities across Broward County with customized outreach.
Comparative Analysis: Provided detailed cost comparisons showing potential savings from competitive bidding.

Successfully secured contracts with 17 cities, breaking Waste Management's monopoly.
Helped achieve cost savings of over 30% for residents and businesses.
Generated positive media coverage highlighting the benefits of competition.
Established a precedent for competitive bidding in other service areas.
Created a more transparent procurement process for public services.

Breaking Waste Management's Monopoly