We Float, We Vote: Fort Lauderdale’s Infrastructure Crisis Response

Leveraging Social Media: Rapid dissemination of information and organization of protests
Engaging Influencers: Local influencers, especially Captain Jeff Maggio (Lunkerdog), amplified the movement&#8217;s message
Real-Time Mobilization: Coordinated events such as flotilla protests on the New River

Year: 2019-2020

Location: Fort Lauderdale, Florida

Crisis: Over 300 million gallons of raw sewage spilled into the city’s rivers and neighborhoods

Response: The We Float, We Vote movement emerged to demand immediate infrastructure repairs

Key Takeaway

By leveraging modern social media platforms and the power of local influencers, the We Float, We Vote movement rapidly organized an effective response to Fort Lauderdale’s sewage crisis, bypassing traditional channels and ensuring the community’s voice was heard loud and clear.