Minto Florida’s New City – Westlake

Grassroots Mobilization: Implemented extensive outreach, including over 500,000 direct mail pieces and hundreds of thousands of phone calls.
Community Engagement: Identified and mobilized supporters to attend critical governmental meetings, ensuring strong pro-Minto voices.
Myth-Busting Campaign: Launched a &#8220;Myths vs. Facts&#8221; campaign to dispel misinformation and highlight project benefits.
Direct Advocacy: Implemented a phone patch-through system connecting residents directly with Palm Beach County commissioners.

Project Overview

Client: Minto Florida

Year: 2013-2016

Location: Palm Beach County, Florida

Objective: Convert Callery-Judge Grove into a master-planned community with 6,500 homes and 1.4 million square feet of commercial space, known as Westlake.

Key Takeaway

Through strategic grassroots mobilization, community engagement, and targeted messaging, we successfully navigated one of the most challenging development approvals in Palm Beach County, demonstrating the power of effective public affairs and advocacy campaigns.