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Chelsea Road Consulting

Case Study: Breaking a Monopoly

Breaking Waste Management’s Monopoly




Year: 2012-2014

Client: Sun-Bergeron

Objective: Break Waste Management’s 25-year monopoly over Broward County’s waste disposal

Sun Bergeron Ad

Key Takeaway

Through strategic grassroots campaigning and public engagement, Sun-Bergeron successfully broke a long-standing monopoly, bringing competition, cost savings, and environmental benefits to Broward County’s waste management industry.