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Chelsea Road Consulting

Brightline Case Study

Paving the way for Brightline Private Rail




Project: All Aboard Florida (Brightline)

Objective: Connect Miami, Fort Lauderdale, West Palm Beach, and Orlando with a high-speed rail service.

Significance: First private passenger rail service in the U.S. in over 50 years.

Challenge: Rally support in the face of strong opposition along the Treasure Coast.

I'm All Aboard Logo
Brightline and AAF Logo

Key Takeaway

Through strategic grassroots mobilization, community engagement, and targeted messaging, we successfully navigated significant opposition to help launch Brightline, demonstrating the power of effective public affairs and advocacy campaigns in infrastructure development.