Bahia Mar Public Lease Renewal

Grassroots Advocacy: Launched a comprehensive public outreach campaign to inform the wider community about the project&#8217;s benefits.
Direct Mail Campaigns: Sent tens of thousands of mailers to Fort Lauderdale residents highlighting potential benefits.
Public Advocacy: Organized supporters to attend city commission meetings and express approval for the lease renewal.
Targeted Messaging: Focused on long-term public benefits such as improved waterfront access, new amenities, and economic boost.

Project: Bahia Mar Lease Renewal in Fort Lauderdale

Year: 2021-2022

Objective: Transform a restricted public property into a community hub for recreation, tourism, and economic growth.

Challenge: Overcome opposition from a small but influential group of yacht owners and local residents.

Key Takeaway

Through strategic grassroots advocacy, community engagement, and targeted messaging, we successfully overcame opposition to the Bahia Mar lease renewal, paving the way for a transformative project that will benefit the entire Fort Lauderdale community for generations to come.